In the long run, however, Limbaugh could conceivably create a few headaches for the team. The NFL Players' Union, for instance, has issued a statement urging the owners to reject Limbaugh's bid. On the other hand, the NFL's union is notoriously weak, and enjoys a less cozy relationship with its players than the MLB or NFL unions. What is the league's rank-and-file liable to think about Limbaugh?
A good starting point is to evaluate political contributions made by NFL players. Searching on Huffington Post's Fundrace site, I looked up political contributions made by NFL players to Presidential candidates, the RNC and the DNC over the 2004 and 2008 political cycles. The search covered the names of 32 NFL teams as well as the terms "NFL" and "National Football League", as listed under the employer category. Only active players -- not owners and executives, which in the NFL are overwhelmingly conservative -- were evaluated.
NFL players present a potentially interesting demographic study. On the one hand, all of them are men, and they are generally rather wealthy men, making an average salary of $770,000. Those factors would point toward their being Republicans. On the other hand, they are young men, and much of the league -- about 65 percent -- is black. Those factors would point toward their being Democrats.
It turns out that among the contributions I could identify, some $31,655 went to Republicans and $18,285 went to Democrats. So perhaps not all that many players would have a problem with Limbaugh, and some might rather like him.
On the other hand, only a relative handful of NFL players are making any kind of contributions at all, so this group may not necessarily be representative. One very basic thing we can do is to look at the race of the players making these contributions.
As you might expect, there is a rather stark racial divide in the political leanings of NFL players. Some 93 percent of the contributions made by white players went to Republicans; on the other hand, 71 percent of the contributions made by black players went to Democrats. If we re-weight the totals to reflect the league's actual racial makeup, it would imply that NFL players are almost evenly divided between Democrats and Republicans.
That would still make the league somewhat more politically conservative than the nation as a whole. But Rush Limbaugh isn't just any conservative -- he's an extremely conservative one whom Americans view negatively by better than a 2-to-1 margin. Also, people who dislike Rush Limbaugh really dislike him -- 37 percent of Americans view him very negatively, versus 8 percent very positively.
On balance, then, Limbaugh is still probably more likely to deter players from coming to St. Louis than encourage them, particularly among positions dominated by minorities. It's probably not a distraction an 0-5 team needs. With that said, if the NFL is truly a collection of 32 independent businesses -- as the league claims periodically when defending its limited anti-trust exemption -- it is not clear what right the owners of the other 31 franchises have to scrutinize the ownership decision made by the Rams.