Thursday, April 17, 2008

Dear George: voters don't care about electability

This might seem strange coming from a site that focuses unabashedly on the horse race elements of the campaign. But George Stephanapolous has it wrong in his interview today with TPM's Greg Sargent:

Asked to defend the fact that policy didn't come up for the first 40 or so minutes of the debate, Stephanopoulos said:

"We decided to focus at the top on the issues that had been at the center of the debate since the last debate. Everything we brought up in that front section had not come up since the last debate. And they all focused on the same theme -- which candidate would be a stronger Democratic candidate in November."

"This is the core question for the campaigns, and a lot of Democratic voters right now. That's why we decided to lead with it."

It's ABC's right to run its debate as it chooses; as I indicted last night, I think Barack Obama's preparation was lacking. However, if this was its rationale for running the debate as it did, it's a poor one.

Edison-Mitofsky, in its exit polls throughout the primaries, has asked the following question on each survey:
Which ONE of these four candidate qualities
mattered most in deciding how you voted today?

* Can bring about needed CHANGE
* CARES about people like me
* Has the right EXPERIENCE
* Has the BEST CHANCE TO WIN in November
So voters can pick between electability -- "best chance to win in November" -- and other core attributes like experience. How many voters picked electability? Not very many.



In the 29 states where Edison-Mitofsky asked this question, it finished dead last in 28 of them, and next-to-last in Vermont, where it beat "cares about people like me" by one point. Nor has electability become more of an issue for the voters as the primary season has worn on. In the states that voted in January, an average of 7.4% of voters chose electability. On Super Tuesday, 8.5% did. In the "rest of February" states like Virginia and Wisconsin, 8.3% chose electability. And it was the choice of 8.4% of the voters in states that voted in March.

Voters don't vote on electability because doing so means that you're essentially vetoing your own candidate preference. Essentially, you're saying:
"Sure, *I* think Hillary Clinton is the best candidate. But I don't think OTHER people will vote for Hillary Clinton. So I'm not going to vote for her."
This simply isn't how most people behave. They get to cast one ballot for their party's nomination for the Presidency every four years, and they aren't about to let it be dictated based on their guesses about how other people will behave. Arguably, this is a collective action problem. Although, under certain circumstances, voting on electability could become a self-fulfilling prophecy that could actually subvert the popular will.

Superdelegates care about electability. Pundits care about electability. But the average voter would rather see the candidates argue about health care or the war in Iraq.

5 comments

Anonymous said...

Not to get on you here, but think for a minute about the relationship between "bringing much needed change," and "getting elected in November" and ask yourself again if this poll really says that people don't care about the nominee's chances against the republicans.

More bluntly, when people say they want a candidate who "can bring about much needed change," they want won who can oust the republicans from the white house. Electability is an important part of that.

538/poblano said...

Anon,

I'd agree that the exit poll question isn't necessarily the end-all, be-all question on this topic, and is somewhat complicated by the fact that Obama has co-opted the change theme and made it a campaign slogan. But if you look at the , "best chance to win" does equally poorly.

Basically, Edison-Mitofsky offers three affirmative reasons to pick your candidate (change, experience, values) and one negative one (the other guy isn't electable). Very few people pick the negative one -- which I take to mean that very few people vote differently than they would otherwise because of concerns about electability.

Anonymous said...

poblano,

is there any historical context to the 'unity bounce?' becuase the democrats are going to need it BIG. mccain is winning around 25% of democrats against obama. Should obama win the majority of those back in time?

thanks

Citizen Grim said...

I think the Ed-Mitfosky poll question could be better understood if you paraphrase the options:

"Can bring about needed CHANGE" really means "Will fix the things wrong with the country" (Bear in mind that a vast majority of the country, Republican and Democrat alike, tell pollsters that the country is headed in the wrong direction. CHANGE, therefore, could mean mandatory nationalized healthcare to one person, mean abolishing the IRS to another person, and reparations for slavery to yet another person.

"CARES about people like me" is more likely "Will do something that benefits me." That could mean cutting taxes on the middle class or it could mean government-funding for Zoroastrian homeless shelters.

"Has the right EXPERIENCE" means "I like their past record." Interesting side note in the current race... 3 senators vying for the presidency is practically unprecedented, as senators are generally regarded as more partisan (less bipartisan) and lacking in executive experience.

"Has the BEST CHANCE TO WIN in November" is what it is. This may appeal to people who vote by party loyalty, rather than individual issues. It could also reflect people who are voting against a candidate that they perceive as worse than the other candidate.

Anonymous said...

In what order are those questions asked?

Also although voters don't need to think about who can win in Novemeber the members of party who really decide who to run should be.